Risk Assessment. The business of Tesco Essay Example | Topics and Well Written Essays - 1750 words

Risk Assessment. The business of Tesco - Essay Example Tesco has its retail stores spread over 14 countries all over the world and also holds the leading market share in the retail markets of UK. The primary products of Tesco include the retail grocery items and other retails consumer products that are being sold through its departmental stores, supermarkets and the retail chains. The economic liberalization policies adopted by the policy makers have resulted in the increase in the number of players in the retail grocery markets of UK and in other countries. In order to attain sustainability of business, Tesco has diversified its product portfolio with the activities of retailing of clothes, electronic items, music DVDs, books , financial services, etc (Tesco 1). Vulnerability to risks The business of Tesco which is spread in several countries all over the world is vulnerable to several risks. A list of risks to which the business of Tesco is vulnerable has been given in tabular form below. Sl. No. Risk 1 Interest Rate Risk 2 Foreign Cur rency Risk 3 Liquidity risk 4 Credit Risk 5 Insurance Risk The two major risks to which the business of Tesco is most vulnerable are the interest rate risk and the foreign currency risk (Frank 174). Due to the increase in interest rates as an outcome of the monetary policy, the interest payout in the form of debt liabilities are likely to increase (Weston 24). This would result in increased cash outflows which reduce the net income of the group and also lesser repayment of debt and liabilities. This is risky for Tesco as they would continue to have higher proportions of debt with respect to the equity (Tesco 1). The foreign currency risk is the uncertainty that Tesco faces due to the fluctuation of currencies in the local markets. As a result of the depreciation of the local currency, the currency conversion rates between the local currency and Pound Sterling would be affected (Cowan 96). This poses the risk to Tesco as foreign currency fluctuation would result in reduction of reven ue earnings of the group and the volume of profits repatriated to the home country would also decrease (Whaley 226). Probability The probability of the two risks, namely the interest rate risk and the foreign currency risk have been explained as follows based on the information available from the annual reports of Tesco and the events that have occurred in the last financial year. The interest rate risk poses uncertainty to Tesco as the company is subject to fluctuation of interest rates by the central banks in several countries (Sullivan and Sheffrin 172). As per the information available from the annual reports of Tesco, it has been observed that the company had to bear the cost of increase in the interest rates implemented by the central banks. As monetary policies and in order to control the inflation rates in the economy, the increase in the interest rates has been implemented by the central banks in many countries where Tesco runs its operations (Brown 341). Thus the cost of d ebt incurred by the company has increased (Handlechner 36). The probability for the fluctuation of interest rates has been assumed to be 60% looking at the trend of impacts on the financial parameters of Tesco’s performance. It is highly probable that the foreign currency conversion rates are further going to fluctuate as the economies are in the mode of restructuring after the occurrence of the global financial crisis (Hennessy and Zechner 271). The uncertainty in the foreign currency conversion is likely to have a cascading effect on financial performance of Tesco. The cost of finance obtained by Tesco in the local mark

Mona Lisa Assignment Example | Topics and Well Written Essays - 250 words

Mona Lisa - Assignment Example I find the facial expression of Mona Lisa somewhat vague and enigmatic as if there is some mystery behind her half smile. Her calm pose suggests the same. Her eyes and hair too have an innate power to attract the viewer. This is one of the special features of the painting because it is remarkable how Leonardo managed to capture such an emotional state within a portrait. It is not so much the attention to detail such as the folds on her sleeves for example, but capturing this mysterious expression and use of the sfumato (gentle toning down) (Queiros-Conde 2004) technique overall that demonstrates his true greatness as a painter. Others have described the painting in a similar way too but I do not believe it is hype. If the story about trying to amuse Mona before making her portrait (Vasari 2006) is true this shows in her expression but I still believe there is more hidden beneath the surface. Perhaps there is some truth concerning the recent nude Mona Lisa discovery (Lorenzi 2009). It s parallels with the original Mona Lisa could indicate that the painter and the painted had a special rapport and liking for each other. If so, this explains much of the natural yet mysterious expressions of the Mona Lisa. The Mona Lisa is a good example of the High Renaissance style because like the paintings of Raphael and Michelangelo, it is a portraiture and work of beauty showing an â€Å"artist’s individual skills and vision† (pbs.org). This was the typical style of painting at the time besides art for historical and religious purposes. â€Å"The idea that painters and sculptors might create from personal inspiration was new† (ibid) during the Renaissance period. But what makes the painting characteristically a work of Leonardo da Vinci are the painstaking effort that must have gone into it, the skilful use of the sfumato, the careful portrayal of perspective, and the strong sense of imagination coupled with

The Epic Portraits Of Eve English Literature Essay

The Epic Portraits Of Eve English Literature Essay Renaissance literature has a wide range of genres with an assortment of sonnets, plays, epic poetry and more; however, the meaning lying within the stories is what catches the readers attention. In some, it is about desiring a woman or man who is unattainable or has a hidden political meaning, both of which can tell the reader about the time period. One of the greatest and most curious themes or characters portrayed is Eve from the book of Genesis. With Eve, the author can take a religious stand point of how it was a womans fault mankind fell to evil or it could pertain to womens roles within society. Either way it is looked at there is a further meaning which can be deceived as to how the authors of certain works look at society or the societal standards of the time. In Aemilia Lanyers Eves Apology in Defense of Women and John Miltons Paradise Lost, they convey two different yet intriguing views of women both relating back to the way in which Eve in the Book of Genesis is described. In a quick summary, Adam and Eve were forbidden to eat the fruit off of the Tree of Life and Eve was the first to create this sin, but is it really her fault the situation occurred? In Eves Apology in Defense of Women by Aemilia Lanyer, Lanyer produces an excuse as to why women are sinful through Eves character relating her primary sin back to eating from the garden. Eve is the first women on Earth who gave birth to all the children on Earth and is the main role model for women. Lanyer describes Eve as innocent and unknowledgeable. She was made simply good because God made her that way, therefore; through Him she does not know any better (Lanyer, ll. 21). Eve being unknowledgeable wanted to know more and was extremely curious. She was easily deceived or misled by the snake that was Satan in disguise because of her curiosity and ate from the forbidden tree for knowledge sake not out vengeance or direct violation. However, Lanyer points out that Adam, representation of all men, ate the fruit out of pure pleasure and therefore, directly disobeys God out of selfishness (Lanyer, ll. 53). Therefore, through curiosity Eve was pressured into finding out more in the life she was living. Further on in the poem, Lanyer reinforces that Eve was made from Adam as a result, the source of evil comes from and resides in him as well (Lanyer, ll. 65-66). Lanyer is continually trying to show man that women are not the problem in society but that it is man. She sees man as creating the greatest sin, pointing out that man had betrayed Gods son through crucifixion out of pure wickedness and deceit. However, Eve was an innocent mistake and through an individuals weakness not all women should be held accountable for her mistake because lessons can be learned (Lanyer, ll. 73-77, 85-88). Eves Apology in Defense of Women is a way for Lanyer to defend all women through defending Eves mistake by comparing it to the greater malice which man has done over the centuries. It seems as if Lanyer is asking how you can possibly blame Eve when it is mans fault for executing the Savior and is that not alone the worse crime? This poem illustrates the feminist view defending womens rights and fight ing for an overall equality for women in society through Eves story. Eve, as presented through Lanyer, is just a woman that was misled by man and is continually being punished for her mistake. However, through John Miltons perspective Eve is a woman unequal to man and for that she is in her rightful place. John Milton first introduces Adam and Eve through Satans perspective. This perspective is a first impression of the characters and how they are perceived by other beings. Satan first describes that they are lords of all, meaning that they are above all other creatures within this paradise (Milton, b. 4; ll. 290). The description goes further into stating that the two individuals are however, not equal in sex (Milton, b. 4; ll. 296). It relates back to the fact that women come second to men and answer to them, therefore; giving men a higher status than women. Eve is further described as being soft, sweet, and gracefully attractive compared to Adam and only serves God through Adam and by his word (Milton, b. 4; ll. 298-299). Furthermore, Eves complete appearance is described as naturally beautiful with a slender waist, natural golden hair that made her seem untidy yet prom iscuous, she yields to Adam, but seems modest sweet and reluctant (Milton, b. 4; ll. 304-311). Although, she seems to be a wanted and willing woman, Eve is still curious and capable of wondering onto the wrong path with her lack of knowledge. As the story progresses, Eve does not seem to enhance her role in Miltons work but continues a downfall in character. Continuing in book 4 lines 449-491, Eve begins to describe her awakening to Adam. She describes it as waking up under a covering of flowers within the shade and that she wonders amongst the gardens territory. In other words, she is born in darkness by a veil of beauty. It than explains that she is a wonderer which could be a foreshadowing event that there is evil in her and that there is a possibility of her getting on the wrong path falling to deceit. She finds a lake and appearing into it sees her reflection which memorizes her. She makes the comment that she was startled by it at first but then was pleased by it. Upon its return she was delighted, thus showing she was entranced by her own beauty in vain desire. She later admits that God speaks to her telling her that it is her reflection that she sees but he never presents himself to her unlike he does when Adam aw akens. Milton compares Eves turning back to her reflection to the myth of Eurydice explaining that if she were to turn back to her image she would be drowned in despair and anguish. Eve is easily compelled by her beauty and seen as being vain however; Satan does not succeed when trying to persuade her this way (Milton, b. 9; ll. 216). However, later she was easily swayed by Satan because he was able to make her feel equal to Adam and connecting her directly to God (Milton, b. 9; ll. 538-548). She is filled with narcissistic pleasure through herself not needing Adam anymore; without the connection to Adam she feels free to do whatever, including eat from the tree. In fear of death and Adam finding someone else like her, Eve tells Adam about eating from the garden. Adam than eats the fruit as well so Eve does not have to go down alone in consequence (Milton, b. 9; ll. 830-833). John Milton perceives Eve to being superficial and easily swayed. He does not place any good implications on her character making her out to be one of the villains but main characters of the story. Eve through Milton acts as a representation of women during his time period. While both Lanyer and Milton use Eve as a main character who is seen as unknowledgeable, curious, and swindled, they use her to tell two completely different stories with completely different meanings. Lanyer is compelled to use Eve as a reason for why women are treated unequally and how man is the problem creating the most malevolence. However, Milton is showing that women are unequal for multiple good reasons, one dealing with vanity consuming them and being unable to follow order. Each provides a viewpoint of that time period on how women were perceived and how sex roles played a huge part in society. Renaissance literature is able to take religious, political, and social standards and twist them in a way that the reader is able to gather an understanding of what life was like during that century. Aemilia Lanyer and John Milton took to describing their societies through the character of Eve in two different ways which were extremely compelling.

Theme of Hardship in The Grapes of Wrath Essay -- essays research pape

The Grapes of Wrath 'In the souls of the people, the grapes of wrath are filling and growing heavy, growing heavy for the vintage.' This quote explains the whole book. It shows the people fighting for their lives from the many hardships they face. Also, it shows that there is ups and downs in life and sometimes facing the wrath that life gives us. The first hardship in the book is when the Joads are forced off their land. They have to overcome losing their home and basically their life. Also, the Joads can relate to many people because the bank took over their life. ?The bank is something more than,it?s the monster.? (33) This passage is very right because the bank takes over everything in everyone?s life. Next, the Joads had to become bigger than themselves. They had to drop their life and move to a different state. When they arrived in California they were not accepted for who they are. To them California is a whole new universe. They were taunted and called ?Okies.? But, even before that Grandma Joad died, leaving Mama Joad very depressed. Then being to poor to afford a funeral they had to just bury grandma in a random spot. The setting and time period would change the factor of the Joads life. First, if the Joads lived in this time period many of their hardships would be different. They wouldn?t have to live in a camp and the government would support them. When the Joads live in the camp they experience the better part of their journey, While at Camp Weedpatch they receive shelter and the essentials for every... ...he question of the book is when life gets hard stick through it and live as the best you can. The Joads answered the question. Life became hard for them and they stuck through it. At the very beginning they could have gave up but they didn?t. They had a plan and went through with it. That?s why the Joads are ro-models for the families struggling. Steinbeck?s quote ?My whole work drive has been aimed at making people understand each other.? This is also what the book is about. Understanding each other is the key to surviving. In conclusion, this book explains life itself. It shows life is not perfect and sometimes giving up everything is the way to survive. There is going to be hardships in life and there?s not. In the end, understand each other and never give up.

Coca Cola Supply Chain Essay

1. Executive Summary This report comprises of findings, global strategies, strategic fit and recommendations with respect to The Coca Cola Company (TCCC) supply chain management of the beverage product Coke in North America. All findings are based on secondary research from relevant websites. All sources of information have been added into the References and Appendix for referral. The report starts off briefly about TCCC’s global market position and summary of their suppliers and customer base. Following which, the flow of TCCC’s supply chain were described.  TCCC’s global strategies and efforts were identified in accordance to the company’s supply chain and the flow of information in the supply chain. The global strategies identified were namely: global diversity and sustainable communities. After which, TCCC’s global strategies are assessed against their supply chain to see if they are strategically fit. Lastly, recommendations are provided in accordance to their supply chain and global strategy. The two recommended improvements to TCCC are being transparent with their information and share it across their supply chain and to improve their quality control checks. By adopting these changes into their supply chain and global strategy, TCCC will be able to better align themselves with their business goals and experience a growth in their beverage sales. 2 2. Company Overview 2.1. Company Background TCCC is currently the largest beverage company in the world. As a market leader in the beverage industry, they feature more than 3,500 different types of products which covers sparkling beverages, still beverages, juices,  ready-to-drink coffee and waters. Some of the brands that TCCC offers includes Sprite, Fanta, Diet Coke, Honest Tea, Simple Orange and many more (Coca-Cola at a, n.d.). With their large and well developed supply chain and distribution channel, they are able to reach out globally to more than 200 countries in the world. 2.2. Company suppliers and customers TCCC adopts a franchise model where they sell their beverage bases or syrups to more than 250 bottling companies worldwide. TCCC monitors all of their suppliers closely to ensure the quality of the products supplied. They ensure the suppliers meet the standards required by the law and follow their Supplier Guiding Principles and be environmentally sustainable. The report would be focused on the soft drink Coke in North America’s market. Being the bestselling beverage for the company, Coke is sold in most of the countries in the world. The soft drink captures potential market of teenagers, athlete and working adults. The company is trying to target a bigger market regardless of age, ethnic groups, sexes and even lifestyle. To catch up with the increasing trend of having a healthy lifestyle, they have created drinks such as Diet Coke and Coke Zero. They strive to reduce cost, improve quality and provide service and support to tailor to customers’ needs. 3. The Flow of Supply Chain The supply chain of a company shows all of the parties who are involved either directly or indirectly in the process of satisfying consumers’ request. The supply chain will also show the movement of product and the flow of funds and information. TCCC’s supply chain consist of six different stages. The six stages of the supply chain are supplier, Coca Cola Company, bottling companies, distribution centres, retailers and finally the consumers. (See Figure 1) TCCC aims to provide tailored services to customers all around the world with their constantly improving supply chain. Firstly, the suppliers will supply the raw materials to TCCC for production of concentrated beverage base in their plants. The concentrated beverage base will then be franchised to the bottling companies. For the production  of Coke, bottlers will have to combine the concentrated syrup with other materials in a certain fixed ratio. Next, they bottle the drink into respective containers. After the inspection, the bottled drink are packaged and delivered to distribution centres. The distribution centres will consolidate and deliver the products to the retailers who will then sell to consumers. 4. Global Supply Chain Strategies TCCC aims to satisfy consumers’ needs and expectations through company’s improvement and implementation of global supply chain and strategies. With the 3 supply chain strategies, TCCC is committed to achieve global diversity and sustainability in communities. The sustainable communities refers to reducing environmental harm, nurture good work environment and increase economy in community. 4.1. Supplier TCCC believes that it is essential to get trustworthy suppliers to ensure best quality of concentrated syrup produced every time and having a good corporate citizenship will help in promoting future success of the business. The first step in achieving the best suited supply chain would be getting reliable and consistent supplier. TCCC strive to achieve supplier diversity by offering more opportunities for the minorities, women and even lesbian, gay, bisexual and transgender (LGBT) suppliers. Under the Supplier Diversity Mentoring Program, training and assessments are provided by TCCC to the supplier to better position and improve the growth of their operations. TCCC also created the 2nd Tier Supplier Program to get Coca Cola’s main suppliers to work together with the women and minorities suppliers. This increases procurement opportunities and stretched our company’s network into more markets. TCCC came up with their own set regulations and policies which includes the Supplier Guiding Principles (SGPs), Human Rights Policy and Code of Business Conduct for Suppliers. The SGP conveys the expectations of the suppliers’ workplace policies and responsibility towards the environment. These policies, trainings and assessments are necessary for continuously updated to follow the company’s progress. 4.2. Bottling  Companies Being the largest beverage company, TCCC partners with more than 250 bottling companies all around the world. These bottling companies are responsible for bottling, packaging, merchandising and marketing Coca-Cola beverage products. Some of the authorised bottlers are Coca-Cola Hellenic in Eastern Europe and Coca-Cola Enterprises (CCE) in Western Europe. Most of the bottling companies are independent from TCCC. Coca-Cola Refreshment (CCR) is a subsidiary of TCCC after TCC decided to acquire it from CCE on October 2010. They focuses mainly on the Northern America market. Other than the concentrated syrup from TCCC, CCR requires other raw materials such as aluminum can sheet from Novelis Inc., PET bottles, high fructose corn syrup and carbonate. CCR is part of the Coca-Cola Bottlers’ Sales & Services Company LLC (CCBSS). CCBSS is a limited liability company and is owned by Coca-Cola bottlers in America (Seasonality.n.d.). CCBSS helps in facilitating and procuring strategies and systems to the bottling companies in America. In order to achieve efficient purchasing, CCBSS consolidates the purchases of raw materials for all bottling companies in America. The bottlers made an effort to be environmentally sustainable through recycling, reusing and usage of lighter weight package. To encourage recycling, recycle bins are placed everywhere in public. The use of lighter packaging helps in reducing the carbon footprint as well as reducing the amount of material used (See Figure 4). They also use recyclable PET bottles that are made partially from plants (Our progress, n.d.). 4 4.3. Distribution Centres TCCC have many distribution centres and warehouses around the world. All distribution centres and warehouses are controlled by TCCC. To better enhance their global commitment, TCCC initiated the 5by20 program. TCCC hope that through this program, over five million business women all over the world would benefit from it. Under the 5by20 program, the women entrepreneurs would receive training, financial resource and mentors from  TCCC. In America, the 5by20 program is currently under incubation in Haiti and Mexico. These micro-distribution centres will be in-charge of delivering Coca-Cola beverages to local retailers, helping TCCC to gain easy access to more hard-to-reach communities and markets (See Figure 2). TCCC tried to make the delivery process more effective through the transformation of the delivery truck. The packaged Coke in the warehouse are now delivered to the retailers using the Order Fulfilment System (OFS) trucks instead of the traditional sideloading delivery trucks. These OFS trucks allows CCR to load and deliver products in America more conveniently through palletized orders. The palletized order allows driver to unload just one cart filled with different products ordered by the customer. This will reduce the delivery time and increase the amount of orders delivered. Not only so, the trucks are more fuel efficient as compared to traditional delivery trucks, incurring a lower transportation costs. The distribution centres in America delivers the beverages to retailers in different area through the Interstate Highway System route. The Interstate Highway system interlinks provides business routes for companies to enter the central business district in each city, making it more convenient for the delivery trucks to deliver the products around America. The vehicle routing software is also implemented to make the delivery process more efficient. The transportation planners will be able to use this software to design which route to take to reduce the time taken and distance travelled to deliver the product to the retailers. 4.4. Retailers Retailers who purchases the Coca-Cola soft drink includes restaurants, small businesses and international retailers. Retailers are platforms for consumers to purchase Coca-Cola beverages. They are important in the supply chain as they have direct contact with the consumers. TCCC provides customer training and development when necessary, especially to those smaller businesses. TCCC hopes that through the programs, it will help the retailers be more efficient and profitable in their business. To further help the retailers to be economically sustainable, a global initiative  AIM-PROGRESS is implemented. This initiative offers joint trainings either physically or virtually globally covering responsible sourcing. TCCC also have their own vending machines. The vending machines are designed to increase interaction between the company and the consumers. TCCC are also known for using their unique vending machines to spread happiness or spread awareness. Some of the vending machines includes getting people to mimic the dance moves in South Korea and Hug Me vending machine in Singapore (See Figure 3). These interactions encourages healthy living into people. 4.5. Consumers The consumer is the most important source of revenue for the company in the supply chain. TCCC hopes to capture as many people in the market as possible regardless of age or lifestyle. Coke is a more popular choice of drinks among the teenagers and middle class consumers. With the increasing number of teenager and middle class consumers globally, this is particularly favourable to the company. TCCC offers a diversity of beverages to cater to different lifestyles. To target the health conscious customer group and address the obesity issue, Coca-Cola Zero, Coca-Cola Diet and beverages with low or no calorie are available in the market. The company would also get people to exercise through efforts such as the interactive vending machine as mentioned in 4.4. 4.6. Flow of Information The sharing of essential information is important across the supply chain. TCCC came up with the Coca-Cola Retailing Research Councils in order to communicate more efficiently and effectively throughout the supply chain. The Coca-Cola Retailing Research Councils would conduct market research on a periodical basis with regards to the possible factors which may affect the beverage industry. When there is a change, the supply chain will be notified through a collaborative website. TCCC also uses the SAP application in order to improve the flow of information in their existing supply chain. The implementation of SAP in North America has helped in monitoring and  maintaining consistency. Information is shared across the supply chain and thus every segment is notified on what is going on. 5. Strategic Fit Strategic fit is the key to having supply chain profitability and consistency. In order to achieve strategic fit, all parties in the supply chain need to work towards the same goal. They also need to make sure that the goal is relevant to customers’ requests. For TCCC, their strategies fit their supply chain. The nature of the beverage industry is that the profit margin is low, the product life cycle is short, intense competition and high demand fluctuation. This means that TCCC needs to have a very efficient, responsive and well developed supply chain in order to fulfil customers’ requests. TCCC’s supply chain is able to maintain the speed of product flow through their extensive and distributive network. The company have many distribution centres and over 2.4 million delivery points all over the world to help them in the distribution of Coke. Also, TCCC uses the just-in-time and the total quality management strategies in support with the rest of the supply chain. The collaboration in using these strategies helped in minimising the disruptions that may be caused by problems such as the safety stock. It also reduce delivery time and produce better quality products. TCCC’s strategies are in line with their principles. It is a challenge for TCCC to standardise the packaging and production across all the bottling companies across the world. However, the implementation of strict rules and frequent assessment by TCCC enables the consistent packaging requirements and the quality of Coke. In line with their focus to attain customer diversity, TCCC tries to lower the cost through their 6  supply chain. As mentioned in 4.3, transportation cost is reduced by planning the delivery route wisely and using fuel saving trucks to deliver the products to retailers. 6. Recommendations 6.1. Information Sharing TCCC could improve the transparency of different levels of their supply chain. The transparency of the supply chain has been getting more important as internet becomes more accessible. Consumers wants to know more about the process and ingredients of the products as they are worried for the safety  and quality of the product. They are also more concerned on what impact does the manufacturing of the product do to the environment. With the increase in scrutiny by the social media, being transparent with the company’s supply chain will help in getting trust from consumers, especially those who focuses on the sustainability and corporate social responsibility. By trying to be more transparent, it encourages the company to be on a constant lookout for any potential or existing risks or problems and solve them before getting media attention. TCCC could also make use of the transparency to minimise any information gaps. 6.2. Improvement in Quality Control TCCC have stringent control on suppliers to ensure that the ingredients received are of good quality and consistent. However, it is not just the suppliers that constitute to the overall quality of the beverage drinks produced. The choice of ingredients made by the company also influences the quality. In America, the sweetener, aspartame, is used as an artificial sweetener in Diet Coke. The aspartame gives Diet Coke a taste that is similar to sugar. TCCC uses aspartame as a sweetener in many of their diet beverages. However, the aspartame have negative effects on human if drunk. According to the Medical Daily, aspartame contains high dosage of toxic which could cause neurological problems and depression. Reports also proved that aspartame will result in greater weight gain as compared to consuming sugar (See Figure 5). The negative effects caused by aspartame affects the quality of the beverages and tarnish TCCC’s reputation. The usage of aspartame results in contradiction with one of their strategy which is to promote healthy lifestyle. Although aspartame is currently one of the most common artificial sweetener found in many food and beverage product, TCCC could source for another alternative that does not have any negative effect and meet their healthy lifestyle strategy. If used effectively, it could be one of the company’s competitive advantage against other competitors. The drop in sales due to  use of aspartame can also be picked backed up. 7. Conclusion In conclusion, TCCC has a well-developed supply chain and an extensive distribution network through their corporate social responsibility efforts. Although the supply chain and strategies are quite developed, there are still rooms for improvement. If TCCC constantly improve themselves and keep up to the rising trends, the company will be able to grow and advance further. Reference 5by20 markets. (n.d.). The Coca Cola Company. Retrieved November 29, 2014, from http://www.coca-colacompany.com/5by20-map/#TCCC Callahan, A. (2013, March 15). Partners of women-in-business: IFC and 5by20 join forces. The Coca Cola Company. Retrieved November 29, 2014, from http://www.coca-colacompany.com/stories/partners-of-women-in-business-ifcand-5by20-join-forces#TCCC Christensen, L. (2011, December 14). Creo customer: System logistics tightens up the warehouse.

Book design, visual analysis on “The Art of Looking Sideways”

The above quote was used by The Daily Telegraph to describe Alan Gerard Fletcher on his obituary. Fletcher was a well-known British graphic designer who was awarded the Prince Philip Prize for Designer of the Year, and was elected the President of the Designers and Art Directors Association in 1973 and was also elected as the International President of the Alliance Graphique Internationale from 1982 to 1985.He wrote a number of books, but his master piece, which was written on the topic of graphic designing and visual thinking and took him nearly 18 years to finish is the book under consideration known as â€Å"The Art of Looking Sideways†.In the words of the reviewers at the Library Journal, â€Å"this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes† (The Art of Looking Sideways by Alan Fletcher, p.1).The book is very extra ordinary and one of its ki nd, and the author has succeeded in presenting a nearly beyond description mixture of tales, citations, illustrations, and strange realities that presents the reader with an astonishingly warped visualization of the pandemonium of modern life (Alan Fletcher, p.1).Book Design and Visual Analysisâ€Å"Graphic designers (presumably with the support of publishers) seem to have embraced the principle that size matters. First there was Life Style, Bruce Mau's cinder-block-size illustrated meditation/portfolio. And now, at more than a thousand pages and weighing in at slightly less than a large infant, we have Alan Fletcher's The Art of Looking Sideways†.The book is based on about seventy two chapters, which have titles like Culture, Improvisation, Colour, Ideas and the likes. Comprised of nearly more than a thousand, the book is a brilliant treatise on visual thinking, one that exemplifies the sense of play and the extended frame of reference of the designer.A number of designers a s well students of design usually go through the pages of this book in order to grasp ideas, while others go through the book in order to enjoy the gently challenging mind-teasers the book has to offer.Putting together the most determined of sets for his work, aligned with a background encircling art, drawing and literature from pre-history to the current day, Fletcher has put forward a persuasive case for the role that graphic designs play in the course of civilization.The book is very visual. It has more illustrations than text. According to sources, â€Å"Sideways isn't so much a book you read; rather, it's an experience you savor over time. If it were a bottle of wine, you'd want to sip it gradually, over a period of years. Gulping is completely out of the question.On every page, you'll find a juicy little nugget† (Buchsbaum, p.1). The design of the book is rather very creative. With every turn of the page there is something new present there waiting for you to go through . The Art can easily amuse and enthuse all of the people who like the interaction amid word and image, and also those who appreciate the odd and the unpredicted.The book is nothing to read, but it can rather be taken as a visual experience by the reader, where a new image, with a new twist is waiting for the reader. The front and the back cover of the book can be taken into consideration to understand what to expect inside the book, but even that might not be much help.Through the visuals, the author or lets say the designer has put forward some pieces of information, which we would in general consider useless and ignore.All of the visuals and the illustrations that have been presented by the author barely have any connection with each other. Even on opposite pages, the reader would find pictures that are completely opposite each other.For example, presented on page number 162, is a picture of a water color of flowers along with a short note about The Academia in Venice and the art that are exhibited in its galleries and right next to it on the opposite page paragraph by Philip Roth, which also has quotes from Nietzsche, Baudelaire, Wilde, Paul Auster, Napoleon Bonaparte and many others, as well as a concise description of the word â€Å"mopery† intermingled within it.Now both of these pictures have no relation what so ever amongst themselves, which shows the broad horizon of the images that the author had. The pictures can be said to be very random and are very stimulating, which would challenge the viewer into seeing and thinking from a completely different perception, which is sideways.The design of the book consists of all kinds of visual stimuli, which makes the viewer look at ordinary everyday things with a completely new perception. In the words of the author of the book, â€Å"I am intrigued by apparently useless information, such as 8% of the population is left-handed; giraffes only sleep five minutes every 24 hours; Italians kiss twice, the S wiss three times; is a zebra a white animal with black stripes or vice versa; and, are you left or right eyed?This book is everything I was never taught at school. It has no thesis, is neither a whodunit nor a how-to-do-it, and has no beginning, middle or end. It is a book for visually curious people, full of things to make you think twice† (The Creative Life, p.1).